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Alexia Putellas raffles the Samsung Galaxy Z Fold7 she used all season

Alexia Putellas raffles the Samsung Galaxy Z Fold7 she used all season. The campaign, on social media during June, aims to showcase the durability of foldables.

Beatriz Lorenzo AguirreBeatriz Lorenzo Aguirre··3 min read

Footballer Alexia Putellas, after announcing her departure from FC Barcelona, will raffle among her followers the Samsung Galaxy Z Fold7 she has used during the last season. The campaign starts in June on social media.

Alexia Putellas, who just a few days ago announced her departure from FC Barcelona after 14 years, has launched an unusual initiative: to raffle the mobile phone she has used throughout the season. It is a Samsung Galaxy Z Fold7, the foldable model from the Korean brand, of which the footballer is an ambassador.

The dynamics will take place through the social profiles of Samsung Spain and the athlete herself during the month of June. Interested parties must participate in the contest to have a chance at the device, which has accompanied Putellas on trips, competitions, and moments of her personal life over the past year.

A campaign focused on the durability of foldables

The action is not just a simple raffle. Samsung seeks to reinforce the distinctive attributes of its foldable devices compared to conventional smartphones, especially durability, productivity, and versatility. The idea is to demonstrate that a Galaxy Z Fold7 can keep up with the pace of an elite athlete without breaking a sweat.

“Galaxy Z Fold7 perfectly represents Samsung's vision of innovation: a device designed to offer the ultimate mobile experience without compromising on durability, design, and productivity. Alexia Putellas embodies those same values of excellence, performance, and leadership,” said David Alonso, vice president and head of the Mobile Experience area at Samsung Electronics Iberia.

The campaign will unfold throughout June, with social content pieces featuring Putellas showcasing how the device has been able to accompany her daily life. Samsung invites the community to participate and demonstrate why they should be the ones to inherit the device.

What it means for the follower and how to participate

For the footballer's followers and technology enthusiasts, the opportunity to acquire a top-of-the-range device used by one of the best players in the world is an incentive. The Galaxy Z Fold7 is a high-end foldable phone, with a starting price of around 1,800 euros, making the raffle quite valuable.

Interested parties should keep an eye on the official accounts of Samsung Spain and Alexia Putellas on social media, where the rules and steps to follow will be published. Details have not been revealed on whether any specific action will be required, such as sharing content or tagging friends, but it is common in such campaigns to request some form of interaction.

“The campaign closely reflects how a Galaxy foldable can respond to the pace of the most demanding people,” added David Alonso.

Putellas, who has been awarded two Ballon d'Ors, leaves Barça after a decade and a half at the club. Her sporting future is uncertain, but in the meantime, she remains linked to Samsung as a brand ambassador. The action of raffling her personal phone is a way to connect with her community and, in the process, promote the company's foldable line.

For interested readers, the deadline to participate extends throughout June. Samsung has not specified whether the raffle is open to all of Spain or if there are geographical restrictions, so it is advisable to read the legal bases once published. The phone comes with a season's use, but being a high-end device with Samsung's warranty, the wear should be minimal. An opportunity for those who want a Fold7 with a story.

Beatriz Lorenzo Aguirre

Written by

Beatriz Lorenzo Aguirre

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Periodismo económico por la Carlos III y lectora compulsiva de cuentas anuales. Cafés a destajo, alergia a las notas de prensa vacías y memoria para los ERE; en Iber Empresa escribe de empresas y empleo.