SETT, under the Ministry for Digital Transformation, injects 6.4 million euros into Amuse Labs, a Canarian children's animation company. The public-private operation, reaching 13.2 million, creates a new company that will retain the intellectual property of its works.
The Spanish Society for Technological Transformation (SETT) has announced an investment of 6.4 million euros in the Canarian company Amuse Labs, specialised in children's animation. The operation, framed within the Spain Audiovisual Hub plan, will allow the company to retain the intellectual property of its productions and exploit them across the entire value chain, from the script to merchandising.
SETT, attached to the Ministry for Digital Transformation and Public Function, participates with a 48% stake in a total capital increase of 13.2 million euros. The rest is provided by private investors, among which Amuse Studios stands out as the second majority partner. The new company is born with the aim of producing and marketing children's animation content for television and digital platforms, and will operate in markets in North America, Asia, the European Union, and the United Kingdom.
A Commitment to Intellectual Property and Internationalisation
Until now, many Spanish producers acted merely as developers, relinquishing the rights to their works. With this investment, Amuse Labs becomes the owner of its intellectual property, allowing it to control commercial exploitation, including licensing and merchandising. The company already has potential clients among television networks, streaming platforms, toy manufacturers, and publishing groups.
The company, based in Las Palmas de Gran Canaria, plans to integrate artificial intelligence tools into its 2D and CGI animation processes, as well as technologies for localisation and management. It is also expected to hire local suppliers in areas such as post-production, sound, and legal services, strengthening the value chain in the Canaries.
Impact on Employment and Sustainability
The operation is estimated to generate 40 direct jobs and around 150 indirect jobs, including production, distribution, and marketing. Additionally, the company promotes collaboration with universities and vocational training centres for talent development. Amuse Labs operates with 100% renewable energy and maintains real parity conditions in its workforce and management positions.
The investment is part of the second phase of the Spain Audiovisual Hub Plan, financed by the Next Generation funds of the European Union. This plan aims to position Spain as an attractive hub for international audiovisual production, and this specific operation reinforces the Canarian ecosystem as a hub for digital animation.
What It Means for the Animation Sector in Spain
For companies in the sector, this operation demonstrates that it is possible to retain intellectual property and compete globally. For Canarian professionals, it represents an opportunity for qualified employment in a growing industry. Private investors see a business model with international projection, while public administrations validate their commitment to digitalisation and the creative economy.
The company expects to start its first projects before the end of 2026, producing several children's animation series that will be distributed on international platforms. Those interested in collaborating can contact Amuse Labs directly through their website.
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