The tech startup Harmony, specialised in wholesale distribution for e-commerce in health and wellness, has closed an investment round of €600,000 with Aragonese investors. The funds will be used to scale its logistics platform and expand in Europe.
Harmony, an Aragonese tech startup that has created a wholesale distribution platform for e-commerce in health and wellness, has closed an investment round of €600,000. The operation has been led by private investors from Aragon, including the tech company Golive, industrialist Óscar López Blanco, and business angel José Ángel Calvo. The founders maintain majority control, while 15% of the capital remains in the hands of these new shareholders.
The company, driven by Treelogy Tech and Innoverse, presents itself as the first company in Spain to offer a digital wholesale model for the health sector. Its system, which CEO Aurelio Acero describes as a "nervous logistics system," allows e-commerce businesses to expand their catalog without immobilising stock and to sell overstock products.
A platform that connects the entire supply chain
Harmony acts as an Integrated Supply Chain Platform (ISCP) that connects manufacturers, laboratories, and distributors with online stores. The platform synchronises catalog and stock in real-time and manages logistics from a centralised hub, allowing deliveries to the end customer within 24 hours. Currently, the company operates in Aragon, throughout Spain, and in several European countries, with a network of partners covering all logistical operations.
The startup focuses its activity on four verticals: Healthcare, Herbo, Beauty, and Pets. Its catalog includes over 150,000 stock references, enabling e-commerce businesses to offer a wide variety of products without assuming the risk of obsolescence or immobilising capital. "E-commerce can now sell much more because it has a constant service. Their cash flow increases because they are buying things they don’t have and that have already been paid for," explains Aurelio Acero.
For warehouses, the platform also offers advantages: they can open digital channels without setting up their own D2C operations and eliminate overstock by prioritising the sale by batch and expiry date. "Everything that could have been sitting without rotation before, when they connect with Harmony, suddenly their overstock rate decreases," adds the CEO.
Artificial intelligence, key in the next steps
Part of the funding will be allocated to technological development, with special attention to artificial intelligence. Harmony plans to create a "proactive, predictive, and agentic" ecosystem, according to Acero, that not only operates but also anticipates demand. "Our team of developers will ultimately be a very small number of people, but with very high productivity," he states.
The company also wants to expand its product catalog, as it is currently at 80% of its e-commerce absorption capacity. The goal is not so much to attract new online stores, but to offer them the maximum number of references possible to retain them and increase business volume.
With this capital injection, Harmony is preparing to scale its digital distribution model in Europe, a market where fragmentation between suppliers and B2B customers remains a challenge. The startup is confident that its technology, which reduces logistical costs and improves efficiency, will be key to gaining market share in a sector undergoing digital transformation.
For e-commerce businesses in the health and wellness sector, Harmony's proposal represents an opportunity to grow without risks: they can expand their offerings without investing in stock, benefit from fast deliveries, and access a European market without logistical complications. The company anticipates that its intelligent platform, supported by AI, will maintain low operational costs and high productivity, which could translate into better conditions for its clients.
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