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Generation Z

Latest Generation Z news

3 articles

Illustrative image: detail of a cracked wooden surface with a faded calendar page and long shadows

Companies

Global demographic decline challenges consumption model in 2026

Ipsos reveals that in 19 of the 20 largest economies, fertility does not guarantee replacement, forcing companies to change their growth model.

Beatriz Lorenzo Aguirre · 21 July 2026

Silhouettes of two people at sunset in front of an urban skyline with financial buildings, symbolising wealth transfer between generations

Markets

Wealth Transfer to Millennials and Gen Z Transforms Investment

Over $60 trillion will pass to millennials and Gen Z by 2048, according to Cerulli. Young people favour cryptos, ETFs, and alternative assets.

Daniel Ríos Company · 12 Jul 2026

Empty office with laptop, plant, and coffee mug, natural light from window

Jobs

42% of Young Talent in Spain Leaves Jobs If They Don't Fit Personal Life

42% of young talent in Spain has left a job due to lack of work-life balance, according to Randstad. Flexibility becomes a key requirement.

Beatriz Lorenzo Aguirre · 9 Jul 2026